Every great product, company, or idea relies on the same key to success – effective communication. I enjoy leading projects and working with teams of designers, freelancers, and subject-matter experts to analyze and find the perfect message, medium, and consumer. My unique combination of editorial and corporate experience allows me to produce content that effectively informs and entertains any audience.
Tag Communications 2015 - Present
Copy Director
I work with clients around the globe to create content across a variety of platforms and initiatives. From social media to blogs, Web sites, and marketing brochures, each of the hundreds of projects I’ve worked on has been individually developed for a specific audience, software product, or industry.
• Manage and lead a team of creatives across design, copywriting, and video production
• Develop annual and quarterly goals and strategic plans for the team
• Lead full-scale integrated campaigns from concept to completion
• Leverage high-level knowledge of industry trends and technology
• Work collaboratively with account, production, and design to ensure brand consistency
• Develop best practices and processes for projects across the portfolio
• Consult with clients and potential clients to bring their ideas to fruition
• Partner with designers to ensure that copy direction and visual presentation work together to make the concept powerful and compelling
• Mentor and motivate a remote team of over 40 writers, editors, and copyeditors, while providing critical creative thinking and critiques to help shape best-in-class work
• Lead enablement initiatives for new technology, strategy, and processes
Rodale, Inc. 2009 - 2014
Organic Gardening Magazine
FOOD & SUSTAINABILITY EDITOR
Worked in a deadline-driven environment on a small team to create a national magazine, read by a wide audience of over 250k subscribers and 1 million Facebook followers. Facilitated brainstorming and collaboration sessions to shape the content and direction of the magazine, Managed content for departments and features, working with freelancers and designers.
· Created, organized, and managed content for the Website, including social media and app integration.
· Lead teams and projects for videos, social media, and special events.
· Wrote, narrated, and edited online videos.
· Trained and managed interns and editorial assistants.